Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.

Chris Cunningham is the Head of Social Marketing at ClickUp and one of its four who started the company. He built ClickUp’s content into the best in B2B SaaS, surpassing 1 billion impressions in 2024. During his time at the company, ClickUp has grown to over 1,400 employees, raised $535 million at a $4 billion valuation, and run major campaigns including a Super Bowl commercial.

Bryan leads IBM’s Inbound marketing programs which includes a team of journalists, technical creators, a/v production and channel strategists across areas including search, newsletters & podcasting. His team is responsible for driving IBM’s organic visibility and growth globally. In previous roles he has led teams across demand generation, analytics, product marketing and social media.

Cyrus runs Zyppy SEO, an online marketing consultancy based near the forests of the Oregon coast. He writes about Google’s algorithm and frequently publishes new studies and experiments. Previously, Cyrus worked as an official Google Quality Rater and helped lead SEO and content at Moz.

Emily Kramer is a leading voice in B2B Startup Marketing. She’s known for her pragmatic, yet opinionated approach & clear frameworks. Emily previously led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly and has been the first-ish marketer 4 times, leading teams through hypergrowth and at scale. Since starting the MKT1 newsletter, Emily’s created content with millions of views across LinkedIn & Substack, taught 1000s of marketers in courses, and advised & invested in over 100 companies.

James Norquay is an SEO with 20 years of experience. He started in SEO by running a Myspace Layouts site in 2005, growing it to over 20 million+ visitors from SEO. James founded Prosperity Media in 2012, which is Sydney’s largest SEO, content, & digital PR agency, and has worked with clients in the most competitive SEO markets, such as cryptocurrency, finance, FMCG, health, and news. The team also manages a portfolio of 30+ affiliate assets in competitive verticals in both the Australian & US markets. Prosperity also runs Australia’s largest dedicated SEO conference, the Sydney SEO Conference. You can expect an actionable talk from James with plenty of takeaways for SEO professionals, both new and old.

John-Henry Scherck is the founder and CEO of Growth Plays, a leading B2B Content Strategy & SEO agency that works with mid-market and enterprise technology businesses to drive pipeline, not just page views.

Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor and Snapchat. He led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian. Once a week, Kevin sends The Growth Memo to +20,000 subscribers and regularly speaks at conferences around the world.

Madhav Bhandari is CMO at Storylane, an agentic demo automation platform used by 4,000+ companies to create interactive demos in minutes. With 12+ years in B2B SaaS, he’s helped multiple startups scale from early traction to $15M+ ARR by building lean, high-impact marketing engines across content, brand, product marketing, and demand gen. Madhav’s strength – and philosophy -is doing marketing that stands out. He bets on bold campaigns, uses pattern interrupts to break through the noise, and shares behind-the-scenes lessons on LinkedIn – from what worked to what didn’t.

Carrie Rose, is founder and CEO of one of the fastest growing agencies in the UK & US – search-first creative agency Rise at Seven. After working 11 years at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. They are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more.

Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they’re famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success

Sophie Brannon is the Co-Founder & Director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She’s passionate about making SEO accessible and mentoring the next generation of search marketers.