Privacy Policy

1. Introduction

This Privacy Policy applies to the Processing of information by Ahrefs Pte Ltd ("Ahrefs", "we", "us", or "our") (UEN No. 201227417H) of 16 Raffles Quay #33-03 Hong Leong Building Singapore 048581 in connection with the provision of our website (https://ahrefs.com/) and the products and services provided via or in connection with these websites ("Ahrefs Services").

By interacting with or using Ahrefs Services, you consent to the Processing of your information (including your Personal Data) in accordance with this Privacy Policy. If you are a California resident, please also refer to our Notice at Collection at Section 11.

This Privacy Policy does not apply to the products and services of other companies or organisations that advertise Ahrefs Services. If we are ever involved in a merger, acquisition or sale of assets (although we don't have plans to!), we will notify you before your Personal Data becomes subject to a different privacy policy.

The details of our Data Protection Officer are as follows:

Data Protection Officer
privacy@ahrefs.com

2. Interpretation

In addition to any terms defined in any other part of this Privacy Policy, the following terms are defined as such:

"Data Protection Laws" means any and all laws, regulations, rules, measures, interpretations, codes or guidelines issued by any government authority in any part of the world with jurisdiction over Ahrefs which pertain to the protection of Personal Data and/or privacy.

"Data Subject" means any identifiable natural person whose Personal Data we Process.

"Personal Data" means any information or data about an individual who can be identified from that data or from that data and other information to which Ahrefs has or is likely to have access.

"Process" or "Processing" means carrying out any operation or set of operations on or in relation to Personal Data, including collection, use, disclosure, transfer, sale, recording, holding, organisation, adaptation, alteration, retrieval, combination, transmission, erasure or destruction.

3. Collection of Information

We collect information to provide our website and Ahrefs Services, which may include your Personal Data. The information we collect and Process depends on how you use Ahrefs Services.

The information we collect as you access our website and use Ahrefs Services include:

• Data collected automatically: browser information, device information, IP address, time zone, access status
• Data collected via cookies and similar technologies
• Registration and subscription information: company details, user details, transaction information
• Information provided when you contact us via email or social media

4. Purposes of the Processing of Information

The following are the purposes for which we Process information we have collected:

• User registration and account management
• Provision of services: to maintain, provide, deliver and improve Ahrefs Services
• Event provision and management: registration, attendance, logistics, post-event evaluations
• Creation and use of analytics and reports
• Development of products and services
• Marketing Communications
• Customer Support
• Fraud prevention and security
• Compliance with legal obligations
• Cookies and similar technologies

5. Disclosure and Transfer of Information

A. Transfer of information to third parties

We may disclose and/or transfer collected information, including your Personal Data, to the following third parties:

• Stripe: payment processing
• Partners, advertisers and sponsors
• Entities affiliated or related to Ahrefs
• Data processors: IT and administrative services
• Domain administrators
• Service providers
• Governmental authorities and external advisors

B. Cross-border transfer of information

Any disclosure or transfer of information may be cross-border. We provide appropriate safeguards such as entering into data transfer agreements adopted by the European Commission.

6. Storage and Retention of Information

We store Personal Data for only as long as is necessary to serve the purposes for which that Personal Data was collected. When storage is no longer necessary, the Personal Data is deleted.

7. Legal Basis for Processing of Information

The legal bases which we rely on to Process information include:

• The conclusion and execution of a contract to which you are party
• Fulfilment of a legal obligation
• Necessity for the purposes of legitimate interests pursued by the controller
• Your consent

8. Use of Cookies and Similar Technologies and Analytics

When you use our website and/or services, we and selected third parties may use cookies and similar technologies in order to provide you with a better, faster and safer user experience.

Detailed information on how we use cookies can be found in our Cookie Notice.

9. Data Security

All Personal Data is encrypted using Cloudflare when transmitted from our servers to your browser. The database backups are also encrypted. While we take reasonable precautions and follow industry best practices, no method of electronic transmission or storage is 100% secure.

10. Rights of the Data Subject

Under Data Protection Laws applicable to you, you may be entitled to the following rights:

• Right to access: obtain confirmation and access to your Personal Data
• Right to verification and rectification: request correction of your Personal Data
• Right to erasure / deletion (right to be forgotten)
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent
• Right to appeal
• Right to lodge a complaint

To exercise your rights, please contact us at privacy@ahrefs.com

11. Notice at Collection under the California Consumer Privacy Act

This section applies to California residents.

What Categories of Personal Information Do We Collect?

We collect both sensitive and non-sensitive personal information including account log-in details, passwords, precise geolocation, name, email address, and internet browsing history.

For What Purposes Do We Collect and Use Personal Information?

We collect and use personal information for the purposes outlined in Section 4.

12. Changes to our Privacy Policy

We may change this Privacy Policy from time to time. We encourage you to check this page for any changes. You can tell when this Privacy Policy was last updated by looking at the date at the top of this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@ahrefs.com