69Days
04Hours
16Minutes
03Seconds
Singapore

Ahrefs' conference on staying discoverable in search, AI, and beyond⁠—Singapore edition.

May 14, 2026SingaporeGuoco Midtown Network Hub

Meet the Minds Shaping APAC Search

Meet the people running large businesses across APAC—experimenting in real markets and using Ahrefs to guide high-stakes decisions. They'll share what they're doing now: the decisions they're making, the tradeoffs they're navigating, and the data behind it.

Full lineup coming soon.

Sasha Gusain

Sasha Gusain

Head of Logged Out Experience, Canva

Ted Chong

Ted Chong

Digital Marketing Director, Ice Cube Marketing

Viola Eva

Viola Eva

Founder, Flow Agency

Ilman Akbar

Ilman Akbar

Founder & CEO, DailySEO ID

Loki Yan

Loki Yan

Founder, 壹优化 First Optimise

Dan Petrovic

Dan Petrovic

Managing Director, DEJAN

Robert Lai

Robert Lai

Chief Executive Officer, Kaliber

Charlotte Ang

Charlotte Ang

Managing Partner, Traffic Bees

James Norquay

James Norquay

Founder, Prosperity Media & Sydney SEO Conference

Tim Soulo

Tim Soulo

Chief Marketing Officer, Ahrefs

Speak at Evolve

One full day. Nothing wasted.

Every session is curated for impact. Built for use first, and also built to spark ideas that carry into your work the next day.

Full agenda coming soon.

08:15

Registration & Networking

09:30

Conference Kickoff

Tim Soulo, Chief Marketing Officer, Ahrefs

09:40

Coming soon...

Tim Soulo, Chief Marketing Officer, Ahrefs

10:00

Growth Happens Before Search Intent: Why Funnels Don’t Accurately Represent Buyer Behaviour

Funnels assume buyers move neatly from awareness to consideration to conversion - but real growth rarely follows a straight line. In the AI search era, people aren’t just looking for pages; they’re looking for answers, conclusions, and reassurance - often before they ever declare intent through a keyword. Growth belongs to the brands that shape perception upstream, because by the time search happens, the decision is already leaning somewhere.
Robert Lai, Chief Executive Officer, Kaliber

10:20

How to Talk So The C-Suites will Listen: Lessons Learned from Teaching and Implementing SEO for 12+ years

SEO isn't ignored because C-level executives don't care or won't spend — it's ignored because we explain it poorly. This session breaks down how to convert SEO's technical complexities into business narratives that earn C-level attention and commitment.
Ilman Akbar, Founder & CEO, DailySEO ID

10:40

Digital PR & GEO Growth Strategies to Dominate APAC in 2026

The rules of visibility have changed. This session will discover the latest Digital PR strategies being used to dominate the APAC region. I will also cover Generative Engine Optimization (GEO), providing a roadmap of tested, high-impact strategies that ensure your brand doesn’t just show up, it stands out within AI platforms and LLMs.
James Norquay, Founder, Prosperity Media & Sydney SEO Conference

11:00

Morning Tea Break

11:30

I probed Gemini and GPT 1,000,000 times. This is everything I've learned so far.

Gemini and GPT are generative models that interface between search engines and users in AI search or chat apps. These models help us find information, research topics, and make decisions based on the data surfaced by search engines, making them the ultimate influencers. But each model has its own unique worldview with biases towards or against brands, products and services. On top of that, the systems that drive them all have their own quirks. Different snippet sizes, context windows, grounding context, query fanouts, tool use and more. This session moves beyond mystery and guesswork, relying on tests, experiments and facts from someone who's been far into the AI rabbit hole and learned a lot in the last four years. 
Dan Petrovic, Managing Director, DEJAN

11:50

How We Built a $1M+ E-Commerce Brand from scratch in the AI Era

Traditional SEO tactics are no longer sufficient in a world of AI answers and shrinking clicks. This session reveals how an SEO agency scaled an ecommerce brand from zero to $1M by growing brand search, integrating multiple marketing channels, and building measurable authority. Attendees will leave with practical takeaways for modern ecommerce growth.
Charlotte Ang, Managing Partner, Traffic Bees

12:20

Rebuilding for the Machine: A "Day 0" Framework for AI Inclusion

Businesses shouldn't fear new technology; they should leverage it. For many APAC market leaders, the challenge isn't building authority—it's unlocking technical accessibility. This session bridges the gap between traditional Technical SEO and the new era of AI Search. We will dive into why brands often fail the 'AI readability' test and how to fix critical technical infrastructure using real-world examples. By optimizing how machines read your site, you can unlock the full potential of your brand's heritage and ensure you win the battle for AI recommendation on Day 0.
Loki Yan, Founder, 壹优化 First Optimise

12:30

Lunch

14:00

The future of B2B content marketing is not what you think it is. Start aligning the narrative(s) and data sources that define your brand.

Now, we are all rushing to optimize for LLMs and AI Search, but we’re missing a critical risk: If your content is indistinguishable from an LLM’s output, you have no real relationship with your audience. Even worse, you may have visibility only to realize that what AI says about your brand is outdated, incomplete, or plainly wrong.

If you feel overwhelmed by the shifting landscape but "freaking out" isn't one of your KPIs, this session is for you. 

Viola Eva introduces her framework for the Branded Search and Digital Footprint Audit. 

You will learn that LLM answers are merely the average of everything that has ever been said about your brand online. We will explore how to audit your current digital footprint and align your digital presence, so that the LLMs represent your brand accurately. 

Viola Eva, Founder, Flow Agency

14:20

How to create Mind-reading PPC campaigns with high ROI

Your best insurance against constant algorithm updates? Human-centric ad copies.  When your campaigns align with the buyer’s internal fears and desires, your ads stop feeling like ads and start feeling like answers. That psychological alignment is what increases clicks, lowers CPL, and drives predictable growth. In a world flooded with generic, canned AI copies, find out how you can craft mind-reading campaigns and stand out in competitive spaces.
Ted Chong, Digital Marketing Director, Ice Cube Marketing

14:40

Panel session

15:20

Afternoon Tea Break

15:50

Scaling Canva to unicorn status through product-led SEO

How we used SEO as an early signal for growth opportunities, not just a traffic channel. This would cover how we doubled down on high-intent transactional SEO, aligned it tightly with user jobs to be done, and used search demand to guide product expansion across core and international markets. The focus would be on decision frameworks, sequencing, and what changed as Canva moved through different growth phases.
Sasha Gusain, Head of Logged Out Experience, Canva

Ticket prices increase as each tier sells out

1 day

Standard Pass

Everything you need to dive into Evolve:

1-day full conference access

2 tea breaks + 1 lunch

12 insightful sessions (11 keynotes + 1 deep dive panel)

Post-event networking with light refreshments

Pre-Sale
Sold out
Early Bird11 tickets left
$ 339
Regular
$ 439
Buy ticket now

All prices in USD

2 days

All-access Pass

The best conversations, connections, and perks at Evolve. Includes everything in Standard, plus:

Free access to pre-event workshops

Pre-event private networking reception with speakers and Ahrefs staff

Premium gift pack

All Access lounge room

Post-event video recordings and slides

Pre-Sale
Sold out
Regular8 tickets left
$ 1,139
Buy ticket now

All prices in USD

Why people come to Evolve—and come back

Hear from last year’s attendees.

Two years, two sold-out events

Catch the best moments from Evolve Singapore 2024 and 2025.

Ahrefs Evolve 2024

Big ideas. Bold conversations. The energy that sparked it all.

Ahrefs Evolve Mini – Singapore

Mini in size, maxi in impact – driven by the region's sharpest minds.

Where honest marketers and top brands in Asia meet sharp ideas.Conversations that move a fast-changing industry forward: what’s working now, what’s next, what still matters.

200+

marketers and SEOs

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What makes Evolve Singapore different:

The conversations between sessions, the energy in the room, the people you'll want to stay in touch with.

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